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Yet another reason why I have comments on my blog set for all to be moderated before posting.
On the other hand, it's the last bank I would ever consider for my banking needs and I have always had the felling that moral values are not really a big consideration in the way NAB deals with customers, business partners, employees, and the environment.
Wouldn't it be funny if it was the same marketing company.
Molly
They could take a leaf out of Dove's promotion book.
They picked 5 or 6 blogs that were on topic. I doubt whether they saw it as spamming.
Do you think that people immersed in the blogging scene can be unforgiving of newcomers? Maybe the PR company should have known better and NAB as well but I know that it can be easy to make mistakes at first and not obey all the social “rules”.
Bloggers invite comments and each blogger develops a policy for dealing with them. I’d guess that most bloggers delete openly promotional comments even if they are somewhat on topic. So NAB won’t get very far with this tactic. I just don’t relate to the reactions here that’s all.
I can understand that they might not know the rules, but when challenged to say “Blogs are a public forum” and not even give an appology is not just making one mistake its a sign of total arragence.
Maybe this is an over reaction, but maybe it is better that we over react now before some marketing hot shot thinks that this was a winning idea and starts selling it to all there clients! I am already having interesting talks with Centrebet about a SPAM comment that points to one of their sites. It isn't even close to being on topic (its about rugby and my site is AFL). The NAB one was sillier as it was giving tickets to AFL on a site thats only purpose is bagging out AFL Players!
So to any marketers out there! This isn't a good idea. If you want to get on Bloggers Blogs talk to the owner and advertise!
Molly
I do agree with your second paragraph that they could have handled the criticism differently.
I guess what I’m saying is that there’s all the talk about the need for businesses to do things differently and become more conversational in their marketing style. Now I know that this effort was more like barging in on someone else’s conversation and I didn’t say it was a good thing. I just think that they didn’t get it but so will a lot of businesses not get it at first. I just couldn’t understand the scale of the reaction and the call for a boycott. It just didn’t make sense to me at all.
It’s not quite the same but it made me remember when I first started reading blogs. I read a post on a well known blog, really got something out of it and left a comment like “great post, thanks”. The comment wasn’t published and, probably co-incidentally, the very next day the blogger posted a big rant on comment spammers including those that add no value and put things like “great post, thanks”. It was my first introduction to the “rules” of how and how not to do things.
I’m NOT defending what they did. I’m just putting my opinion that I’m surprised by this level of outrage over it.
On your experience, I am sure it would have been better if they had wrote something too you and said that although they appreciated it, it was the right thing to do. The blogger in question has seemed to have done that and as I said was fresh aired.
Is boycotting needed? Probably not, but thats the way these things go.
Lastly, marketers in history have done some slimey things. They also are paid thousands of dollars to get it right. Perhaps they should take a minute to research what they are going to do before they do it rather then shoot first and ask questions later!
Molly
ESPECIALLY for a business. My business is online marketing and what NAB did sux big time. There is no need for it and it gives the rest of the legit online marketers a bad name.
The PR Agency obviously does not have a clue. They'd probably use all caps in a forum/chat as well. A noob I can excuse but not a business noob. It was a sloppy, naive attempt. If they had of employed an agency who knew what they were doing it would not have even been contemplated. ANyone seriously involved in online marketing knows the difference between white hat and black hat but this was a bloody clowns hat. Bottom line is that it is rude. The fact that they then try to defend their actions is contemptuous
In hindsight and in light of the details (ie six or seven "relevant" blogs, manually added) I'm satisfied that this doesn't necessarily qualify as "spam". Personally, I think NAB was clumsy, artless and little bit rude. I'm not sure a full-on boycott is warranted as there's always going to be teething problems engaging with a new media, but seriously: blogging has been around for many years now and I'm pretty sure the people involved are all earning in the top 5%. They really should be better at their jobs.
Besides, even a cursory look at the content would reveal that I am persona non grata with the AFL (whom NAB sponsors). All that talk of footballer rape, booze, bashings, drugs etc. Not a good look for the bank!
I *finally* left them last year after years of frustration and annoyance. To sum it up, the customer is always wrong with NAB, and NAB is always right.
The only good news, I hear they're going to change their slogan to "Our profit is your loss". ;-)
Very easy to get their email addresses. I can't believe they did this. It will be on my show next week!
Thanks for the heads up on this one Duncan for those of us that do not subscribe to Crikey.
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